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Avoid this book, unless yo have ample time, energy &patience
Excellent book! I have experienced this subject firsthand.
PowerfulAt times, the book seems like a voice crying in the CRM wilderness. However, given the simple and powerful concepts, clearly derived from significant real life exposure, the book will probably provide tomorrow's CRM management gospel.
This book is required reading for marketing and IT executives, and for everyone who wants to be prepared for the new economy - especially for organizations trying to combine "bricks and clicks".
-- Jean-Marc Nantais, Director, Corporate Marketing, Bell Canada Enterprises (BCE)


Too many of "today's" issues are decades old.
Good, but Don't Leave the Scholars UnchallengedDespite this liberalness, which is why I didn't give the book 5 stars, it does raise some important issues. It is open and honest about the issues and isn't afraid to bring forth the challenge against tradition (which is why I didn't give it less than 4 stars).
Some of the reasoning by certain contributors is in desperate need of challenging because they make statements based on their presuppositions that don't have a basis, at least they don't provide one. Some of the authors speak certain views as "obvious" truth without providing evidence. I must state here that one should NEVER accept what a scholar, or group of scholars, says because he is a scholar. There are just as many scholars on the other side of the fence. So being a scholar does not equate with being right, just with maybe being worthy of a serious ear.
Overall, this is a good book for a serious student of the Bible. There are points within the book that are not refutable, and there are many more that are. But the book causes one to think, something much needed with the once important fundamentalist movement now gone fundamentally unthinking. Today, most lay people have a blind faith concerning the Bible, and fear a critical approach. In the end, their refusal to face realities only leaves them in sometimes rediculous ignorance and embarrasment, except among themselves.
On the other hand, this book, and any other on realistic and honest biblical criticism, should not be read or thrown in the face of those who are not strong in their faith. These issues can do more than simply open one's mind and provide a challenge; rather, for many, such issues would destroy their faith in God completely. Teaching believers in God requires more than just blatant truth; it requires shepherding, and many sheep aren't ready for this type of reality. This book will never make a good gift for someone else!
Thus, this book is a good text for criticism and opens one's eyes to both liberal thought and to realistic, less liberal thought. And, of course, it is not all that could be said on either side of the issues.
In the end, the book is very wrong about most everything, but I challenge thinking Christians to face the issues presented.


More a species guide than a growing guideThe book does have a 22 page Culture and Care section, but it suffers from a lack of visuals. The dense and detailed text has only a few diagrams and no photos. A more experienced grower might find it useful, but this book is not a great investment for a beginner.
A must have for Orchid lovers

Focusing on religious aspect of female leadership
Strength FOR The Struggle

One of the greatest books I've ever read!
Wonderful.
Queen of Camelot

Six pages, seven characters and one dog - start taking notesThe book finally levels out and turns out to be a decent mystery, but the rocky start stayed with me.
Double Murder on the Maine Coast

The Five Gallon Bucket Book
For the guy who has everything

Not written by a winner.
How To Win At Shuffleboard

Trying To Plug The LeakChristianity simply cannot honestly be reconciled with history. This is an inconvenient reality for many who either depend on the Christian myth for their world view or depend on a loyal flock for their livlihood. Nobody considers historical the stories of Attis, Mithras, Horus, Dionysis, Aesclepius or others the Jesus myth depends on for source material, yet McKenzie attempts to dignify them as such to the extent that he thinks it will lend his derived mythology some historicity.
Tour de force

fear of flying
His other great invention is defining CRM as "conversations". Eureka!!!! I suggest he should re-read Peppers&Rogers "1to1 Fieldbook" where he can find both concepts and they are much clearly elaborated there. Oh, I was forgetting, there is another great invention too: The three D's. So, if marketing has four P's why shouldn't CRM have 3D's. There you go, our writer has invented that also. They are Discovery, Dialogue and Discipline. The first two are actually Peppers&Rogers' Identify and Interact. The last one, would you believe, is about management. You may say shouldn't it be an 'M'? Yes, but then you wouldn't have the sexappeal of the 3D's.
This is a me-too book, which, for the sake of being novel, takes up existing ideas and concepts, presents them in such a confusing way so that the reader may think they are so complicated and then goes to use graphs and diagrams to elaborate these normally straightforward but made-confusing points. Just pathetic! I am really furious because of spending my energy and forcing my patience for reading a book I do not still know what is about. Was it Marketing 101, Consumer 101, or CRM '0' ?